Top Beauty Retail Apps in Egypt on iOS: Q4 2024 Overview

In the last quarter of 2024, the beauty retail sector on iOS in Egypt showcased varied performance across top applications, according to data from Sensor Tower. Here's a closer look at the trends observed in weekly downloads and active users.

Source Beauty saw its weekly downloads peak at around 2.2K at the beginning of October, followed by a gradual decrease, ending the quarter with approximately 484 downloads. The app maintained a weekly active user base ranging from 3.4K to 5.8K, with a noticeable increase towards the end of December.

Mazaya Stores experienced a fluctuating download trend, beginning with around 434 downloads and reaching a high of 1.6K in late November. Unfortunately, active user data for this app is unavailable.

The app باث&بودي وركس showed a steady increase in both downloads and active users. Downloads climbed from 468 to 1.2K by late November, while active users grew from 7.9K to over 10K by the end of December.

Elkharat Online had a notable spike in downloads, reaching 3.3K in November, although it generally maintained lower numbers, starting at 191 and dropping to 162 by year-end. Active users also saw a peak in November at 4.4K, ending the quarter with about 2.9K.

Finally, Nice one | نايس ون kept a relatively stable download rate, with numbers ranging from 207 to 422 throughout the quarter. Active users increased steadily from 702 to 1.1K.

These insights reflect the dynamic nature of the beauty retail app market in Egypt, with varying trends in user engagement and app adoption. For more detailed analytics and insights, visit Sensor Tower.